In 2007, the brand’s first television ad campaign, directed by David Lynch to promote the Gucci by Gucci fragrance, airs. As of 2020, Gucci now counts more than 60 scents in its portfolio. Gucci signs a long-term licensing agreement with P&G for the production and distribution of fragrances. After two forgettable seasons Facchinetti leaves and Frida Giannini, director of handbags and accessories at Gucci since 2002, is promoted to the top job. Robert Polet, formerly of Unilever, becomes CEO of Gucci Group while Mark Lee, CEO of Yves Saint Laurent, becomes brand chief. Ford is replaced by Alessandra Facchinetti. De Sole and Tom Ford depart after failing to agree terms with PPR. “Pinault Printemps Redoute fights off LVMH to acquire a controlling share in Gucci. Gucci encountered a large personnel transfer. In 1995, Domenico De Sole became CEO of the Gucci Group, using a series of franchises, licenses and sub-brands in-house to reverse a decade of overexposure. Then, in 1994, Dawn Mello returned to Bergdorf Goodman hence, Tom Ford replaces her as creative director, transforming the brand’s fortunes because he created something novel, collections with an overt sex appeal and glamour, which were not seen at any other contemporary high fashion houses. In 1993, Maurizio Gucci ended the family’s involvement with the brand by selling his shares to Investcorp. In 1990, Tom Ford took the women’s ready-to-wear designer position. A 50% stake in the company is acquired by holding company Investcorp. In the meantime, Richard Lambertson and Neil Barrett came with her also serving as design director and men’s ready-to-wear designer. In 1989, Dawn Mello, formerly the president of Bergdorf Goodman, was appointed creative director in Gucci. Furthermore, in 1985, the Gucci loafer became part of the Metropolitan Museum of the Art’s permanent collection, which again increased its popularity. In 1982, Rodolfo Gucci assumed leadership of the company, but just one year later, he died and passed the mantle to his son Maurizio. In 1981, Gucci increasing use of the Flora print to achieve great success debuted its first ready-to-wear collection at the Sala Bianca. However, Gucci tried to change this situation. Inevitably, family infighting, poor management, and accusations of tax evasion largely affect the company’s reputation and profits. In 1975, the first Gucci fragrance, Gucci No. In 1966, the Flora scarf was designed for Princess Grace of Monaco. After this action, Gucci gained household name status for the brand. In 1961, Gucci handbag was immediately renamed the ‘Jackie’ due to Jackie Kennedy being spotted carrying a slouchy. These years, Gucci smartly borrowed the popularity from celebrities to continually increase its own brand influence. Successfully expanding the brand to Rome with a store on Via Condotti, Guccio’s sons played indispensable roles. 1938Įstablishing and strengthening Gucci was not only Guccio’s job, but also his three sons, Aldo Vasco, and Rodolfo, joined the team.This year was a big year for Gucci because the brand’s first print was created – a series of interconnecting dark brown diamonds on a tan background. The designing patterns used in that period of time remained until today.Ī woven hemp from Naples replaced leathers serving as a main material in Gucci’s designs due to the shortage of leather. Guccio Gucci opened a leather goods store on Via Vigna Nuova in Florence, which mainly consisted of products such as fine saddles and equestrian accessories. The brand Gucci is a subsidiary type of company of the French luxury group, Kering, belongs to the fashion industry, which was founded in 1921 (101 years ago) by Guccio Gucci in Florence, Tuscany, Italy it conducts both in store and online selling strategies through more than 487 stores and website: Moreover, in recent years, its product lines have developed fully, including handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration.
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